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VR&E changing name, initials are the same.
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brokensoldier244th
"I am pleased to announce the renaming of our program, which will become effective June 22, 2020. From that date forward, Vocational Rehabilitation and Employment Service will become known as Veteran Readiness and Employment Service. We will continue to abbreviate our program as VR&E.
The process of renaming the program began with a comprehensive Human-Centered Design (HCD) research effort to better understand the program’s strengths, weaknesses, pain points, and opportunities to increase program awareness and enhance the delivery of VR&E services. VR&E learned that confusion around the former program name, a general misunderstanding of the services provided, and stigma attached to the former name deterred some potential program participants from seeking Chapter 31 services. Our research indicated the new name and updated program brand highlighting Chapter 31 as a career/employment program will help mitigate confusion about program benefits, build greater awareness, and increase participation in the program.
VR&E maximized stakeholder engagement and incorporated feedback at the various stages of the HCD research process. The new name puts an emphasis on the Veteran and our mission to help them reach their employment goals, while moving away from the terms “vocational” and “rehabilitation” that were found to lead to misconceptions about the program. The rebranding strategy is built upon a foundation of internal and external data collection activities and information sessions that were held with Veterans, Servicemembers, VR&E employees, and Veterans Service Officers (VSOs)."
William Streitberger
Executive Director, Veteran
Readiness and Employment Service
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